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PRIMEDIA Partners with MFORMA to Expand Publishing Strategy to Wireless Devices

Content from PRIMEDIA's Market Leading Brands, About.com and IntelliChoice.com Extended to Consumers Through New Wireless Service

Football Betting Spread NEW YORK--(BUSINESS WIRE)--Aug. 4, 2004-- PRIMEDIA Enterprises, the licensing merchandising division of PRIMEDIA Inc., (NYSE:PRM), the leading targeted media company, today announced an agreement with MFORMA Group Inc., a global publisher and distributor of mobile entertainment content, to bring PRIMEDIA's trusted content to wireless devices. The new relationship with MFORMA will be a significant catalyst for advancing a comprehensive publishing strategy to extend PRIMEDIA's highly targeted content to an engaged and active consumer audience.
"By delivering high-quality, relevant and actionable content to consumers on their mobile devices, PRIMEDIA is able to provide additional value to our readers by giving them real-time information delivery whenever and wherever they need it," said Kelly Conlin, president and CEO of PRIMEDIA.

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Commodity Spread Trading PRIMEDIA's agreement with MFORMA provides consumers with trusted content from About.com, the leading online source for original consumer advice and information and IntelliChoice.com, one of the most respected online automotive information providers in the U.S., directly to their wireless devices to instantly get information they need to make informed purchasing decisions. For example, while shopping for a new car, consumers can receive IntelliChoice.com advice about the dealership and compare prices and performance from their cell phone, or get tips on healthy eating and low carb diets from About.com while grocery shopping.

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Nfl Betting Spread The IntelliChoice.com and About.com mobile offerings include:

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Advanced Commodity Spread -- IntelliChoice Mobile: Compare, research, configure and price automobiles while accessing buying alternatives and online buying services -- including quotes and best deals.

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Betting Exchange Spread -- About Food: Learn the science behind cooking and baking; find step-by-step directions for working with various ingredients and appliances and recipes; get information on healthy eating, low carb or low fat diets, quick meals and recipes from around the globe.

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Stock Spread Trading -- About Health: Get news and information on leading health issues such as allergies, alternative medicine, exercise, stress, weight loss or women's health.

Online Spread Betting -- About Movies: Get the latest news on the latest films and Hollywood stars and search for movie and times by category: action/adventure, anime, classics, comedy, drama, romance, home video/DVD or international.

Complete Guide Spread Trading -- About Shopping: Access helpful shopping tips three ways -- before buying, top picks or reviews -- or search for bargains by category: electronics, games, sporting goods, fashion, food & drink.

Betting Horse Racing Spread -- About Soaps: Get up-to-date, daily resource for news, spoilers and information on the most popular daytime dramas, including "Days of our Lives," "General Hospital," "One Life to Live."

Low Spread Forex Trading -- About Style: Current fashion and design trends and informational articles from the experts on interior design, beauty, fashion, jewelry or style for men.

Sport Spread Betting -- About Travel: Find first hand advice to help plan any trip and search by region of the world or by category, budget travel or business travel.

Trading Spread And Seasonals -- About Games: Get news, reviews, and top ten lists for the hottest wireless games and console games.

Arbitrage Spread Trading -- About Autos: Make car-buying decisions by reading current headlines from the automotive industry, detailed listings and reviews by car/style/class and check specifications and the pros and cons of body styles.

Betting Guide Insider Sports "These new services take us straight to our consumers while they actively live out their lives," said About.com CEO Peter Horan. "Through new wireless capabilities, we'll have access to a dramatically greater audience by unleashing our content from the tethers of a computer, or home Internet browser. Now we can better target our customers and provide them with the trusted information and advice they need as they are choosing a movie, buying a new home electronics product, or test driving a car. There's a real value added when you can take a user-driven service and present it at the precise time the consumer is making his or her decision."

Betting Spread Successful MFORMA's applications pull content from PRIMEDIA's Web sites and tailor it to fit the screens of most wireless devices. Verizon Wireless customers with Mobile Web 2.0-capable handsets can access this new service by going to "News & Info" on the new Mobile Web 2.0 home screen.

College Football Betting "We are pleased and excited to be working with PRIMEDIA to bring wireless consumers trusted content from About.com and IntelliChoice.com," said Matt Edelman, senior vice president, head of publishing, MFORMA. "We have created a user-friendly collection of mobile information and lifestyle services covering a broad spectrum of categories that are relevant to the mobile lifestyle, including games, travel, sports, car buying, movies, health, shopping, and movies. Even better, we have access to the vast audience of passionate consumers that already trust PRIMEDIA's leading brands."

Betting Financial Risk Spread About PRIMEDIA Enterprises

Betting Point Spread On Nfl PRIMEDIA Enterprises is the worldwide trademark and content licensing division for PRIMEDIA, Inc.'s 250 enthusiast and business-to-business magazines. PRIMEDIA Enterprises has established brand extension programs for titles such as Motor Trend, Hot Rod, Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes. PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in nearly one dozen countries around the world.

Betting Point Spread About PRIMEDIA

Super Bowl Betting Spread PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events, and video and offer highly effective advertising and marketing solutions in some of the most sought-after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing, and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.

Betting Fan Football Guide Contacts

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Jocelyn Johnson, 212-446-1867
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