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ATI Supports Development of Microsoft Windows XP Media Center Edition Systems With New System Builder Program

Combination of award-winning graphics and multimedia technology enables creation of compelling media center solutions

Football Betting Spread MARKHAM, Ontario--(BUSINESS WIRE)--July 13, 2004-- ATI Technologies Inc. (NASDAQ:ATYT) (TSX:ATY) announced new program support for system integrators to create exciting home entertainment solutions for new Microsoft(R) Windows(R) XP Media Center Edition systems. ATI is expanding its support to the system integrator channel. Available in August 2004, the ATI evaluation kit for system builders will be offered through ATI's global Channel Partner Program and will feature a wide array of award-winning graphics and video technology solutions.
ATI is the only provider of graphics, software and TV solutions for Microsoft Windows XP Media Center Edition systems with dedicated system integrator support and resources.

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Commodity Spread Trading Frank Azor, Senior Vice President and General Manager, Alienware Worldwide Product Group, said, "Alienware is delighted to work with ATI on our current DHS family of Microsoft Media Center Edition PCs. ATI's amazing RADEON(TM) X800 continues their line of best in breed graphics cards, and RADEON(TM) X600 and RADEON(TM) X300 graphics cards provide affordable performance to the new target market of PC home entertainment consumers. ATI's excellent support channel for partners was part of Alienware's decision to go with ATI for new Media Center Edition machines."

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Nfl Betting Spread ATI graphics and TV products currently certified under the Designed for Windows logo program will be extended to include certification for Microsoft Windows XP Media Center Edition. These additional Windows XP Media Center Edition technical requirements are designed by Microsoft to enable consumers and partners to make more informed decisions for PC purchases.

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Advanced Commodity Spread "ATI's complete approach to delivering graphics and video solutions at every price point will encourage growth of Microsoft Windows XP Media Center Edition and help support our system builder channel partners," said Kurt Kolb, General Manager, Worldwide System Builder Channel and License Compliance, Microsoft Corp. "In addition, ATI's tuners, graphics cards and drivers are all backed by dedicated direct support which will further enable system builders to design unique entertainment solutions with the latest hardware and software technologies in the marketplace."

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Betting Exchange Spread Matt Skynner, Director of Discrete Desktop Graphics, ATI Technologies, said: "With award-winning RADEON(TM) graphics and multimedia products, ATI is the best choice for system integrators when creating new solutions for Microsoft Windows XP Media Center Edition."

Stock Spread Trading Offered exclusively to ATI Channel Partner Program members, ATI's evaluation kit for Microsoft Windows XP Media Center Edition is a "one-stop solution" for trial systems of Media Center Edition-ready PCs. Backed by ATI's industry-leading graphics, the kit will be offered in two versions. The AGP solution will include RADEON(TM) 9250, eHOME WONDER(TM), Media Center remote control, and supported software, while the PCI-Express(TM) solution will feature RADEON(TM) X600 series, eHOME WONDER, Media Center remote control and supported software. Future ATI technologies that support Microsoft Windows XP Media Center Edition will also be available through these kits.

Online Spread Betting ATI has the breadth of solutions that Microsoft Windows XP Media Center Edition requires: digital and analog TV tuner cards, graphics cards, and complimentary software solutions. Based on ATI's award winning TV-on-the-PC technology, ATI's eHOME WONDER is a hardware-based low profile PCI TV solution that features hardware MPEG-2 encoding allowing PC manufacturers to support Windows XP Media Center Edition across multiple processor platforms. An optional FM tuner is also available on the eHOME WONDER.

Complete Guide Spread Trading ATI supports system integrators through specialized programs designed to enable high quality solutions based on ATI's award-winning graphics and video technology. ATI offers industry-leading dedicated direct support for all system integrators through membership with the ATI Channel Partner Program. System integrators are encouraged to visit ATI.com for information about obtaining the ATI development kits. For more information and to register with the ATI Channel Partner Program, visit http://www.ati.com/partnerprogram/index.html.

Betting Horse Racing Spread ATI Technologies is participating in the Microsoft Worldwide Partner Conference 2004, Toronto, Canada. The conference enables Microsoft Certified Partners to gain insight on business trends, initiatives and Microsoft strategies that can help build business success.

Low Spread Forex Trading About ATI Technologies

Sport Spread Betting ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,500 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Trading Spread And Seasonals Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

Arbitrage Spread Trading For media or industry analyst support, visit our Web site at http://www.ati.com.

Betting Guide Insider Sports Contacts

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For media inquiries:
John Swinimer, Public Manager
Consumer Products Division
(905) 882-2600, Ext. 8456
swinimer@ati.com
OR
Other ATI Contacts:
Trevor Campbell, Director
Porter Novelli Canada
(416) 422-7202
trevor.campbell@porternovelli.com
OR
For investor relations support, please contact:
Janet Craig, Director, Investor Relations
ATI Technologies Inc.
(905) 882-2600, Ext. 2631
janet@ati.com

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