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ValueClick's AdWare Announces Content Depot Wins in Broadcast Television

Clients Include A.H. Belo's WFAA Flagship Affiliate, KLCS and WFSU

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--March 24, 2004--ValueClick, Inc.'s (Nasdaq:VCLK) AdWare Systems subsidiary, a leading provider of advertising agency, media and content management solutions, today announced its first three broadcast television client wins for its Content Depot digital asset management solution: WFAA in Dallas, KLCS in Los Angeles, and WFSU in northwest Florida.
Today's announcement illustrates Content Depot's strong fit with the broadcast television market. Capable of capturing, storing and managing more than one hundred digital file formats -- including video, audio, text, HTML, photo image, and more -- Content Depot assists broadcasters with the management of their digital content, including news production, studio and post production, and archived material.

Football Betting Spread Content Depot's broadcast television wins include:

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Commodity Spread Trading * WFAA in Dallas, the flagship affiliate of broadcast television station owner A.H. Belo, will deploy Content Depot as part of an integrated video management solution. Content Depot will be deployed through its integration with Telestream's FlipFactory transcoding solution.
* KLCS, the instructional television station of the Los Angeles Unified School District, has deployed Content Depot as part of the Los Angeles Unified School District's initiative to bring educational content directly into the classroom via digital television. Content Depot was deployed under the Seeker brand name through its integration with Sundance Digital's broadcast automation solution.
* WFSU, a PBS broadcaster in northwest Florida, will deploy Content Depot as part of an integrated broadcast automation, video management and archive solution. This will enable WFSU to store, manage and retrieve video for future use in its broadcasting efforts. Content Depot will be deployed through its integration with MicroFirst's broadcast automation solution.

With the explosion of video on the Internet, a massive shift is under way in how people consume video entertainment. Television programs are being viewed not only on TV sets but also on computer screens and mobile devices. generation content persist. Adobe is committed to helping broadcast and media companies profitably distribute video content while retaining control of that content. The future of television is online. Adobe solutions help you get there.

Nfl Betting Spread "We are excited that television broadcasters are beginning to recognize Content Depot's flexibility, power and ease of use for the management of their digital content," said Bill Hewitt, general manager of AdWare Systems. "Content Depot enables broadcasters to improve their digital content workflow, saving time and money and streamlining their creative and distribution processes."

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Advanced Commodity Spread Experience a hands-on demonstration of Content Depot at booth SU8929 at the National Association of Broadcasters' NAB2004 electronic media show in Las Vegas, April 19-22. For more information, please visit www.nab.org or www.nabshow.com.

(II) Distribute more than five thousand (5, 000) units of the Content without written permission. (III) Broadcast the Content ( in theaters with paying audiences [film festivals are exempt], on broadcast on television networks [including national, view, cable, and local network. local cable access broadcast is exempt], or via satellite) without filling out licensing agency ( or BMI) cue sheets.

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Stock Spread Trading ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through four business units:

Online Spread Betting * ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
* Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
* Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns.
* AdWare (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management.

Complete Guide Spread Trading For more information, please visit www.valueclick.com.

Betting Horse Racing Spread This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Low Spread Forex Trading CONTACT: ValueClick, Inc.
Gary J. Fuges, 818-575-4677

Sport Spread Betting SOURCE: ValueClick, Inc.

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