Spread Trading

London, 4th January 2005: Nielsen//NetRatings, the leading provider of Internet research and analysis, launched its online advertising tracking system AdRelevance(i), formerly LemonAd, yesterday and reports that the number of banner advertisements run on European websites has increased by 24%, from 76,375 in November 2003 to 94,939 in November 2004. Sweden, France and the Netherlands experienced the strongest growth in banner ads between November 2003 and November 2004.
AdRelevance(i) tracks online advertising activity in 14 European countries. The web-based system allows advertisers to run detailed analyses on brands and products advertised online, websites on which ads are run, banner creatives, and much more. AdRelevance(i) tracks a variety of online advertising formats including banners, rich media ads and keyword campaigns.

Football Betting Spread Across Europe the number of online advertisers has increased by 11%, from 15,716 in November 2003 to 17,441 in November 2004. The number of online advertising campaigns run across Europe has increased by 10% from 33,472 campaigns in November 2003 to 36,824 campaigns in November 2004. These results indicate a growing confidence in online advertising, and an increasing importance of online in an overall advertising strategy.

If you come to the Home Assure, LLC web site from an online banner ad, an anonymous identification number may be passed to the Web site.

Commodity Spread Trading Germany, France and the UK dominate the top 15 advertisers in Europe in November. Ebay tops the
advertisers list, with 432 campaigns in November in Germany alone, but also ranking 3rd in Europe for its UK campaigns, and 8th for campaigns in Austria. The advertisers in the top 15 come from a range of categories, including e-commerce, entertainment, travel, portals and online communities.

Top 15 Advertisers in Europe

1 - Germany - EBay
2 - France - PriceMinister
3 - UK -EBay
4 - UK -Amazon
5 - Germany -HUK
6 - UK -The Daily Telegraph
7 - UK -IBM
8 - Austria -EBay
9 - UK - Channel 4
10 - Austria - Schlecker
11 - France - Wanadoo
12 - France - Expedia
13 - UK - Zencudo
14 - Spain - Repsol YPF
15 - France - Microsoft

* We will credit your banner and text advertising account to spend on banner and text ads on our website!

Nfl Betting Spread Source: Nielsen//NetRatings, AdRelevance(i), Europe November 2004

Advanced Commodity Spread Portals and online communities dominate the top 15 ad publishers in Europe. One third of the top 15
are UK sites, but Italy also appears several times in the list.

Top 15 Online Ad Publishers in Europe

1 - Germany - Meine Stadt
2 - UK - Yell.com
3 - Italy - Fuorissimo
4 - Italy - Italia DVD
5 - UK - MSN United Kingdom
6 - Germany - T-Online Germany
7 - Italy - Virgilio
8 - UK - Find.co.uk
9 - UK - Tiscali United Kingdom
10 - Italy - Free Online
11 - Denmark - Alt om Kbenhavn
12 - France - Portail Express
13 - UK - UK Shopping city
14 - Germany - MSN Germany
15 - Sweden - Aftonbladet

1. fair price for banner ads, Internet Marketing Forum, henriettacorcoran, 13 Apr 07 ... fair price for banner ads fair price for banner ads could someone give ... me an indication of fair price for banner advertising cpm.?this might ... 2. fair price for banner ads, Internet Marketing Forum, henriettacorcoran, 16 Apr 07.

Betting Exchange Spread Source: Nielsen//NetRatings, AdRelevance(i), Europe November 2004

2. Orange launches WAP banner ads, 8 August 2006 ... Orange launches WAP banner ads Blog ... 3. Banner ads build subliminal familiarity, 21 May 2007 ... Banner ads build subliminal familiarity Researchers asked test subjects ... feelings on a product advertised in a banner ad on the essay, with different ... unaffected by the number of exposures to the banner . But the positive connotation ... concert with further ad displays. Banner ads have gradually been falling ...

Stock Spread Trading Gabrielle Prior, European Internet Analyst says: There are now over 163 million Europeans with access to the Internet, representing a significant audience for advertisers. These results indicate a growing confidence in the value of targeting this group of people, and an increasing importance of online in an overall advertising strategy. Advertisers and publishers can use AdRelevance(i) to research competitive advertising, optimise their online campaign planning and maximise their ROI for this increasingly important advertising stream.

[ Comment, Edit or Article Submission ]