Spread Trading

Overture Launches Search Optimizer

New Campaign Management Product Maximizes Advertiser Return on Sponsored Search

Football Betting Spread PASADENA, Calif.--(BUSINESS WIRE)--July 27, 2004--Overture Performance Marketing, a division of Overture Services, Inc., today announced the launch of Search Optimizer, an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns. The launch of Search Optimizer, now available in the U.S., demonstrates Overture's ongoing commitment to generating greater value for its advertisers by providing them with simplified campaign management solutions and valuable insights to better inform their marketing decision-making process.
"Overture is always looking for ways to help our advertisers use sponsored search campaign management to enable them to focus on running their businesses," said Steven Mitgang, senior vice president and general manager of Overture Performance Marketing. "Search Optimizer fulfills this need by helping advertisers increase the performance of their sponsored search campaigns and save time, ultimately enabling them to more efficiently meet their business objectives."

Your website will have guaranteed inclusion in Yahoo!™ and all Yahoo!™-powered search engines (Overture®, AltaVista® and more), with Search Submit Express. In addition to your guaranteed inclusion in Yahoo!™-powered search engines, including Google™, MSN™, Yahoo!™ and AOL™. We automatically resubmit your website every 45 days to ensure that your website is continually refreshed in the major engines.

Commodity Spread Trading Search Optimizer allows Overture advertisers to improve their campaign performance and reduce the amount of time spent managing their listings by offering them the ability to easily:

Use search engines to attract new customers. Aplus.Net can deliver qualified traffic to your site, or you can do it yourself with the valuable coupons from Google and Overture (Yahoo). Internet marketing Free Marketing Tools Search engine optimizer Search engine submission tool Google PageRank Available only from Aplus.Net

Nfl Betting Spread -- Optimize campaigns based on business objectives such as cost-per-acquisition (CPA), cost per click (CPC), return on ad spend (ROAS) and others;

With Overture search advertising you target customers actively searching for what you sell. List Your Site with Overture and appear at the top of search results on leading sites like Yahoo!, MSN and Alta Vista. Overture search advertising reaches over 80% of active Internet users on sites like Yahoo! And now, they also can target your traffic to Local Searches. So, you can drive more foot traffic to your store.

Advanced Commodity Spread -- Automate keyword bidding based on performance-driven bid recommendations tied to their unique business objectives;

Overture Services has settled a lawsuit brought by insurer Geico, over trademark registration. The Government Employees Insurance Co (Geico) filed a federal lawsuit in May, accusing Overture and search engine Google of damaging its trademark by letting other advertisers bid on its trademarked terms in search ad. Overture, the paid inclusion division of Yahoo!, and Google attempted to have the trademark infringement claims dismissed, but a judge in August turned down the application and allowed the case to proceed.

Betting Exchange Spread -- Sort campaigns by performance to quickly and intuitively determine which campaigns/keywords need additional optimization;

Stock Spread Trading -- Manage thousands of keywords through features that allow them to develop "watch lists" of their most important campaigns or keywords, perform advanced searches of their performance data and quickly download large amounts of information to an outside application;

Online Spread Betting -- Define active time frames for their listings.

Complete Guide Spread Trading The product builds on the core foundation of the campaign performance metrics provided in Marketing Console, which was launched in November 2003 and will remain in the Overture Performance Marketing product line.

Betting Horse Racing Spread Search Optimizer is a subscription based product and is available in the U.S. directly through Overture Performance Marketing and will soon be available through select search engine marketing partners. For more information, please visit Overture's website at http://www.overture.com/d/USm/ac/pr/so.jhtml.

Low Spread Forex Trading About Overture

Sport Spread Betting Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com.

Trading Spread And Seasonals Contacts

Arbitrage Spread Trading
Overture Services, Inc.
Dina Freeman, 626-685-6380

[ Comment, Edit or Article Submission ]