Spread Trading Solutions

PRIMEDIA Announces Complete New Suite Of Electronic Products For Construction Industry

EquipmentWatch.com launches new online subscription information service with integrated data products, technical upgrades and ease of navigation to create a unique, utility-based resource

SAN JOSE, CA (June 29, 2004) -- PRIMEDIA, the leading targeted media company (NYSE:PRM) today announced that EquipmentWatch, the leading producer of business-to-business information about heavy equipment for the construction industry, has launched a new suite of online products at www.equipmentwatch.com. The site replaces EquipmentWatch's prior Web site, www.ironmax.com. The new paid-content Web site provides powerful, integrated access to EquipmentWatch's wide variety of construction equipment valuation, ownership and operating cost, and specification data, and is now available to customers.
The enhanced utility and access to EquipmentWatch's construction equipment data targets a wide variety of businesses including construction contractors, equipment dealers, equipment manufacturers, government agencies, and financial service providers.

"For the first time, customers can quickly and seamlessly access key equipment metrics that help them make decisions in determining a machine's value, verify its year of manufacture, and quickly determine true ownership and operating costs," said Hugh Byrne, publisher of EquipmentWatch. "Our 40 years of experience in bringing customers valuable information in such industry standards as "Rental Rate Blue Book" ownership and operating costs, and "Green Guides" equipment valuation is now available in one powerful and convenient online package."

The new site offers integrated access to all EquipmentWatch data products, enabling users to globally search and profile individual machines using multiple databases. Once a model of equipment is chosen, enhanced navigation allows users to quickly evaluate that model's ownership and operating costs (Custom Cost Evaluator), government reimbursement rates (Rental Rate Blue Book), market valuation data (Green Guides), verify its year of manufacture (Serial Number Guide), and review recent auction results data (Last Bid). This enhanced functionality allows users to gain a complete view of current value, cost of use, and opportunity for sales of the construction equipment they own, use or insure.

Reporters seeking a temporary, proprietary access code for the site may contact AnnMarie Wills, marketing director for EquipmentWatch, at 913-967-1602 or awills@primediabusiness.com.

About PRIMEDIA's EquipmentWatch
EquipmentWatch is the leading producer of business-to-business information about heavy equipment for the construction industry. Since 1958, EquipmentWatch provides customers with the critical information they need to make better decisions on buying, selling and utilizing equipment. EquipmentWatch's products are available by subscription in print and CD-ROM versions and online at www.equipmentwatch.com. EquipmentWatch is a part of PRIMEDIA Business Information, which produces more than 70 publications, 130 Web sites, approximately 100 e-mail newsletters, more than 20 trade shows and more than 50 directories and books that serve professionals in 20 market sectors including: Agribusiness, Communications, Electrical & Public Services, Entertainment, Marketing and Transportation. More information about the company can be found at: www.primediabusiness.com.

About PRIMEDIA Inc.
PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events and video and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.

# # #


Contact:
Amanda Cheslock, Sloane & Company, Phone: (212) 446-1884, E-mail: acheslock@sloanepr.com
Or

Hugh Byrne, Group Publisher, EquipmentWatch, Phone: (408) 467-6722, Email: hbyrne@primediabusiness.com

[ Comment, Edit or Article Submission ]