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EA Snags Another License

Financial Spread Trading Not too long after snagging the official NFL license, EA has secured another football coup. This time the publishing giant with a penchant for throwing money around to secure exclusive properties has snagged the exclusive rights to make NCAA football titles. EA has exclusive rights to the property including teams, schools, mascots, etc. for six years, with the first title, NCAA Football 2006 falling under the agreement set to be published in June of 2006.

"When we began our analysis of the videogame landscape, it became apparent that EA SPORTS was best positioned from a marketing and development perspective to maximize the sales opportunities for college football," said Pat Battle, CEO of The Collegiate Licensing Company.

"Electronic Arts has been a tremendous partner, and we are thrilled that the EA SPORTS team has renewed its commitment to the college market. We look forward to seeing how EA will continue to grow its NCAA Football franchise through innovative game play, unique marketing programs and its dedicated sales force."

"EA SPORTS is currently our top non-apparel licensee," said Mike Low, Director of Licensing at the University of Notre Dame. "Fans love the effort they put into making the stadium, the traditions, mascots and the whole game environment so realistic."

"Our NCAA football franchise is a key element in our EA SPORTS brand lineup and we are pleased to have secured the NCAA license," said Jeff Karp, Group Vice President of Marketing for Electronic Arts. "There is an unrivaled loyalty our fans have for the game, and this agreement with CLC allows EA to continue to deliver to fans the best, most innovative college football experience now and for years to come."

EA really has football locked up. The company holds the exclusive rights to the NFL, NCAA and ESPN licenses.

EA has snagged some really, really good licenses in the last couple of years. A good number of them stemming from huge franchise pictures like Harry Potter and of course, Lord of the Rings. So rumors are floating around that the giant has purchased the rights to make a title based around the upcoming Catwoman movie, starring Halle Berry. While this seems to be a bit of a departure from EA, especially since the movie in question has not seen much positive press since it's inception, it still could prove to be a bankable venture.

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