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BA launches new Wimbledon campaign
BA launches new Wimbledon campaign
Financial Spread Trading British Airways launched a new online campaign which offers American travelers and spectators of Britain's most famous tennis tournament insights on proper Wimbledon etiquette.
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Football Betting Spread Whether spectators watch it on the 'telly,' attend the tournament in person, or get information from London.ba.com, Wimbledon visitors will learn that it is customary to snack on strawberries and cream rather than chili dogs.
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Commodity Spread Trading The campaign also educates visitors that #1 foam fingers and air horns, while popular at American sporting events, are 'just not done' at Wimbledon.
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Nfl Betting Spread The campaign offers visitors 'inside information' on a quintessentially British sporting experience, in line with the airline's popular 'Brit-Speak' campaign, which translates British-English words and phrases for an American audience.
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Betting Exchange Spread A newly redesigned landing page lets visitors experience British Airways's in-depth knowledge of London, and gain extensive information on the city, culture, fares and the tennis event.
Stock Spread Trading In addition to viewing and sending all of the etiquette episodes, visitors will be able to enter to win a trip to London, including two tickets to the Wimbledon Finals.
Online Spread Betting The page contains a booking engine, the British Airways Insider's Guide to London, and the famous 'Brit-Speak' dictionary that lets users find the definition to their favorite British expressions.
Complete Guide Spread Trading "Wimbledon is a brilliant British tradition, and we are proud to be The Official Airline of Wimbledon," said Amy O'Kane, Vice President, Marketing Communications, British Airways North America.
Betting Horse Racing Spread "Every year, we bring millions of travelers to London. We know the city -- from the nuances of the language to the best 'local' activities to proper Wimbledon etiquette. With this fun campaign which highlights Wimbledon etiquette, we offer customers a bit of entertainment while reinforcing British Airways's expertise of all things British."
Low Spread Forex Trading The campaign will run through July 10th and be located on sports and news sites such as Yahoo! News, ESPN.com and CBS Sportsline.
Sport Spread Betting "British Airways understands the importance of delivering great viral experiences to their customers," said Tom Ajello, Vice President, Creative Director, Agency.com.
Trading Spread And Seasonals "This campaign gives us the opportunity to capture the unique British sporting culture in a creative and playful way while demonstrating that British Airways knows London better than anyone."
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